Post by Deleted on Dec 9, 2023 3:54:56 GMT
The plans of Facebook , now Meta , for the monetization of Groups were no secret: during the Communities Summit at the beginning of November 2021, the intention to also include Shops, Fundraising and Subscriptions in the groups had already been anticipated. Now rolling out there are several features that wink at a possible transformation of Groups into new purchasing platforms . The news First of all, it is the administrators who can insert the possibility of a Store in the Group and then direct the proceeds to the account of their preference.
But in addition to the possibility of purchasing directly in groups, it will also be possible to find inspiration and advice for the products you want through Recommendations : a tool aimed at making Web Development Services purchases much easier . Facebook has in fact declared that it is often precisely in groups that users ask for advice: these are real communities linked by common interests . With Top Product Mention, participants will also be able to mention a product in the store listing and tag it , so as to include it in the comment. Obviously the best product recommendations from the groups will appear in the news feed of registered users.
As for Live shopping , they have been present on the platform for years, but since collaborations between brands and creators have become very common, the social network has started testing a function to make collaborations "more fluid". Instead of an influencer directing followers to another page to buy a featured product , brands and influencers could cross-stream to both their pages and gain greater visibility . The Rating and Review program is also expanding , with more details and information on companies and reviews left by users, to have a more complete picture before purchasing. Conclusions There are 1.8 billion people who use Facebook Groups every month, which is why they are a great sales opportunity .
But in addition to the possibility of purchasing directly in groups, it will also be possible to find inspiration and advice for the products you want through Recommendations : a tool aimed at making Web Development Services purchases much easier . Facebook has in fact declared that it is often precisely in groups that users ask for advice: these are real communities linked by common interests . With Top Product Mention, participants will also be able to mention a product in the store listing and tag it , so as to include it in the comment. Obviously the best product recommendations from the groups will appear in the news feed of registered users.
As for Live shopping , they have been present on the platform for years, but since collaborations between brands and creators have become very common, the social network has started testing a function to make collaborations "more fluid". Instead of an influencer directing followers to another page to buy a featured product , brands and influencers could cross-stream to both their pages and gain greater visibility . The Rating and Review program is also expanding , with more details and information on companies and reviews left by users, to have a more complete picture before purchasing. Conclusions There are 1.8 billion people who use Facebook Groups every month, which is why they are a great sales opportunity .