Post by account_disabled on Dec 19, 2023 6:31:39 GMT
Each publishing house has its own press office, which is responsible for disseminating any news on the activities carried out, ongoing and future publications, any competitions, etc. The press office puts the publishing house in communication with the media, who in turn disseminate the news to the public. An online press office skips, in a sense, the transition to the media. The publishing house becomes a medium with what the web offers and communicates directly with the public, therefore with potential readers. Twitter Twitter has a 140 character limit, but there is room for a title and a link, or a catchphrase and a link.
The link will point to the official news that appeared on the publishing house's website. Or it will pique the curiosity of readers waiting for the official news. A tool to use on Special Data Twitter is the so-called hashtag, i.e. a word or phrase preceded by the # symbol. In this way, a search link is created in the tweet: a tag that allows users to find all the tweets under that tag. The hashtag must be chosen intelligently, so as to make users understand what it contains. For a hypothetical Ludus publishing house, it could be #luduspress, for example. The hashtag #luduspress must therefore appear in every tweet and will constitute the online press office of the publishing house on Twitter.
Facebook On Facebook the situation is different. To follow updates on the fan page, users must be fans. There are no tags for a search, only for people. However, it is possible to spread the news with notes. If the notes tab is not visible on the fan page, you must click on Edit page/Applications, then choose Notes and on Edit settings click on Add. In this way you will have the Notes item in the fan page menu on the left. Notes have their own symbol, so as to be recognizable from other inserted content (photos, status updates, links). The note can be given a title, which perhaps, to make its function clearer, could contain the phrase "Press office".
The link will point to the official news that appeared on the publishing house's website. Or it will pique the curiosity of readers waiting for the official news. A tool to use on Special Data Twitter is the so-called hashtag, i.e. a word or phrase preceded by the # symbol. In this way, a search link is created in the tweet: a tag that allows users to find all the tweets under that tag. The hashtag must be chosen intelligently, so as to make users understand what it contains. For a hypothetical Ludus publishing house, it could be #luduspress, for example. The hashtag #luduspress must therefore appear in every tweet and will constitute the online press office of the publishing house on Twitter.
Facebook On Facebook the situation is different. To follow updates on the fan page, users must be fans. There are no tags for a search, only for people. However, it is possible to spread the news with notes. If the notes tab is not visible on the fan page, you must click on Edit page/Applications, then choose Notes and on Edit settings click on Add. In this way you will have the Notes item in the fan page menu on the left. Notes have their own symbol, so as to be recognizable from other inserted content (photos, status updates, links). The note can be given a title, which perhaps, to make its function clearer, could contain the phrase "Press office".