Post by account_disabled on Jan 13, 2024 3:38:13 GMT
In local advertising texts in Google Ads, include a calling component and information about the location of the company's headquarters. An example of effective advertising text based on the local nature of the user's searches 14. Match the advertising text to the intentions of potential customers The practice that leads to the success of created Google Ads advertising texts is skillful adaptation of the content to the searcher's intention. The table below provides some examples of how to tailor ad content based on varying degrees of specificity of user intent. "Shoes" Headline 1: Online Shoes Headline 2:
Branded Shoes up to 50% Cheaper Description: Take advantage of the latest collection of branded footwear. Free delivery over PLN 100. "women's shoes" Headline 1: Women's shoes online Hea B2B Email List dline 2: Branded Shoes up to 50% Cheaper Description: Take advantage of the latest collection of branded footwear. Free delivery over PLN 100. "adidas women's shoes" Headline 1: Women's Adidas shoes Headline 2: Branded Shoes up to 50% Cheaper Description:
Take advantage of the latest collection of branded footwear. Free delivery over PLN 100. The example in the table illustrates that only Heading 1 has changed because it what they can find when they click on a Google Ads ad. Displaying URL addresses in Google advertising text works on a similar principle. Here is an example: "shoes" : www.przykladowanazwastrony.pl "women's shoes": www.przykladowanazwastrony.pl/butydamskie "adidas women's shoes": www.przykladowanazwastrony.pl/damskiebutyadidas Each element in Google advertising content should be consistent with the path that customers take when searching for a specific product or service.
Branded Shoes up to 50% Cheaper Description: Take advantage of the latest collection of branded footwear. Free delivery over PLN 100. "women's shoes" Headline 1: Women's shoes online Hea B2B Email List dline 2: Branded Shoes up to 50% Cheaper Description: Take advantage of the latest collection of branded footwear. Free delivery over PLN 100. "adidas women's shoes" Headline 1: Women's Adidas shoes Headline 2: Branded Shoes up to 50% Cheaper Description:
Take advantage of the latest collection of branded footwear. Free delivery over PLN 100. The example in the table illustrates that only Heading 1 has changed because it what they can find when they click on a Google Ads ad. Displaying URL addresses in Google advertising text works on a similar principle. Here is an example: "shoes" : www.przykladowanazwastrony.pl "women's shoes": www.przykladowanazwastrony.pl/butydamskie "adidas women's shoes": www.przykladowanazwastrony.pl/damskiebutyadidas Each element in Google advertising content should be consistent with the path that customers take when searching for a specific product or service.