Post by abdullah15 on Nov 24, 2024 10:32:25 GMT
The latest social media marketing news at 6:00 AM. But that's the last thing we want at that hour. It would be a different story if the email was about coffee in bed. Unfortunately, there are plenty of companies using this outdated tactic. We can check our email at any time, we don't have to wake up at a certain time to get the news or read a letter. And messages sent at night can end up so far down the list that people never get to them.
During the study, we received more than 60% of emails between 9:00 PM and 7:00 AM. About 40% of them came between 9:00 PM and 2:00 AM. With all these messages, you will have to “compete” for the attention of users. Most of your audience is asleep, and those who are awake will not want to read the newsletter at this time. Accordingly, the letter is put off until the morning, and then simply deleted or forgotten about. As a result, all your work is in vain. So do not let the content go to waste just because of the wrong time.
Wednesday and Saturday are a good solution Similar bulk mail masters to the day of the week, it is also important to pay attention to the day of the week. If you send a message on these days, they will become a kind of "beacon" of quality content. The best day for sending out newsletters is Wednesday, with Saturday taking an honorable second place. As you can see, certain days have the fewest emails. Wednesday is the best time to send out a newsletter, especially if it's work-related. People feel less guilty about letting you immerse them in your content.
Bonus: They'll want to share it with their coworkers if the content is truly worthwhile. When the topic is about leisure and hobbies, prefer Saturday. The audience is more receptive to the text when reading about something that can be implemented today. People will also have more time to “digest” what they read. In any case, try sending on both Wednesday and Saturday to determine what suits you. Why Sunday is not on the TOP list? In fact, a message sent on this day will simply get lost in the shuffle and end up in the trash on Monday morning.
During the study, we received more than 60% of emails between 9:00 PM and 7:00 AM. About 40% of them came between 9:00 PM and 2:00 AM. With all these messages, you will have to “compete” for the attention of users. Most of your audience is asleep, and those who are awake will not want to read the newsletter at this time. Accordingly, the letter is put off until the morning, and then simply deleted or forgotten about. As a result, all your work is in vain. So do not let the content go to waste just because of the wrong time.
Wednesday and Saturday are a good solution Similar bulk mail masters to the day of the week, it is also important to pay attention to the day of the week. If you send a message on these days, they will become a kind of "beacon" of quality content. The best day for sending out newsletters is Wednesday, with Saturday taking an honorable second place. As you can see, certain days have the fewest emails. Wednesday is the best time to send out a newsletter, especially if it's work-related. People feel less guilty about letting you immerse them in your content.
Bonus: They'll want to share it with their coworkers if the content is truly worthwhile. When the topic is about leisure and hobbies, prefer Saturday. The audience is more receptive to the text when reading about something that can be implemented today. People will also have more time to “digest” what they read. In any case, try sending on both Wednesday and Saturday to determine what suits you. Why Sunday is not on the TOP list? In fact, a message sent on this day will simply get lost in the shuffle and end up in the trash on Monday morning.