Post by account_disabled on Sept 3, 2023 9:34:38 GMT
Offer users the opportunity to speak directly online with someone who can answer their doubts and questions. Olark or Skype let you start live chats with visitors .
2. IMPROVE THE USER EXPERIENCE
It represents the sum of experiences offered to users Phone Number List of the online store. A bit like in physical stores it is about putting yourself in the shoes of customers and potential customers to interact with the eCommerce site by analyzing the experience and sensations.
What happens if I enter keywords in the internal site search field?
If I look for a product that the online store doesn't offer, what response do I get?
What happens when I register on the site, subscribe to a newsletter, purchase a product, fill out a form?
What do I receive as a thank you or reward for the operations I do?
What will I find if I end up on the page of an out of stock product?
Is the purchase procedure quick, clear and functional?
What elements of reassurance are present during the procedure and, in general, in the online store?
Does the delivery of the goods respect the times declared? If there are problems, is the customer guided to the solution?
Are returns and refunds covered?
And so on looking at the site from the perspective of the users.
3. OPTIMIZE NAVIGATION OF THE WEBSITE
The usability of a website has a lot to do with the ease of access to its contents. To this end, the navigation menu is essential to make the transition from one content block to another easy and to offer an overall pleasant user experience .
It is important that the content architecture is not too complex and not have too many layers of depth. The constant presence of indications on the location of the web page within the site (breadcrumbs) avoids user disorientation.
Highlighting links that lead to the most relevant information for visitors is an excellent practice that helps keep even users who are in a hurry out of necessity or habit in the online store.
Below is an example of how Yoox , the clothing eCommerce, chooses to offer very targeted information and navigation options in the header of its online store.
Example of navigation optimization of the Yoox eCommerce site
Data collection tools such as Google Analytics help identify the most visited eCommerce pages and the areas of the site that most interest visitors.
2. IMPROVE THE USER EXPERIENCE
It represents the sum of experiences offered to users Phone Number List of the online store. A bit like in physical stores it is about putting yourself in the shoes of customers and potential customers to interact with the eCommerce site by analyzing the experience and sensations.
What happens if I enter keywords in the internal site search field?
If I look for a product that the online store doesn't offer, what response do I get?
What happens when I register on the site, subscribe to a newsletter, purchase a product, fill out a form?
What do I receive as a thank you or reward for the operations I do?
What will I find if I end up on the page of an out of stock product?
Is the purchase procedure quick, clear and functional?
What elements of reassurance are present during the procedure and, in general, in the online store?
Does the delivery of the goods respect the times declared? If there are problems, is the customer guided to the solution?
Are returns and refunds covered?
And so on looking at the site from the perspective of the users.
3. OPTIMIZE NAVIGATION OF THE WEBSITE
The usability of a website has a lot to do with the ease of access to its contents. To this end, the navigation menu is essential to make the transition from one content block to another easy and to offer an overall pleasant user experience .
It is important that the content architecture is not too complex and not have too many layers of depth. The constant presence of indications on the location of the web page within the site (breadcrumbs) avoids user disorientation.
Highlighting links that lead to the most relevant information for visitors is an excellent practice that helps keep even users who are in a hurry out of necessity or habit in the online store.
Below is an example of how Yoox , the clothing eCommerce, chooses to offer very targeted information and navigation options in the header of its online store.
Example of navigation optimization of the Yoox eCommerce site
Data collection tools such as Google Analytics help identify the most visited eCommerce pages and the areas of the site that most interest visitors.