Post by account_disabled on Oct 2, 2023 11:16:57 GMT
The file is a very common resource in Inbound Marketing when defining your buyer persona . According to Eugene Schwartz, before writing an ad, you need to ask yourself three essential questions: What does the client know about their problem? What does he know about your brand? What does he know about your products or services? Schwartz differentiates various states of consciousness in the client that will help us better focus the message we are going to transmit.
They have to do with the level of awareness that people Email Lists have of the problem and how to solve it: ► He is not conscious. Since you are not even aware of your problem, it is going to be difficult to reach this customer. He is a cold lead. ► Aware of the problem: You only know what your problem is and what you need to solve it. We have to show this person that there is a solution. ► Aware of the solution: You are aware of the solution, you know that there is a way to alleviate your problem. ► Aware of the product: You know that this product exists on the market, that it is sold, but you are unaware of our brand.
Very aware: This is the case of our fans on Facebook, they are people who are totally familiar with our products and services but also with our brand. It is not necessary to sell so much to this person. It's a hot lead. Depending on the level of awareness of the target we want to reach with our Facebook Ads , we have to adapt that message. The same applies to texts on a website or any other persuasive text. Copywriting for Facebook Ads: How to Write Effective Ads in 5 Steps The colder our lead is , we will have to dedicate more time to making him fall in love, speaking to him more from emotion.
They have to do with the level of awareness that people Email Lists have of the problem and how to solve it: ► He is not conscious. Since you are not even aware of your problem, it is going to be difficult to reach this customer. He is a cold lead. ► Aware of the problem: You only know what your problem is and what you need to solve it. We have to show this person that there is a solution. ► Aware of the solution: You are aware of the solution, you know that there is a way to alleviate your problem. ► Aware of the product: You know that this product exists on the market, that it is sold, but you are unaware of our brand.
Very aware: This is the case of our fans on Facebook, they are people who are totally familiar with our products and services but also with our brand. It is not necessary to sell so much to this person. It's a hot lead. Depending on the level of awareness of the target we want to reach with our Facebook Ads , we have to adapt that message. The same applies to texts on a website or any other persuasive text. Copywriting for Facebook Ads: How to Write Effective Ads in 5 Steps The colder our lead is , we will have to dedicate more time to making him fall in love, speaking to him more from emotion.