Post by account_disabled on Oct 7, 2023 3:45:21 GMT
With Dream data's Steffen Hildebrandt (G2): Revenue attribution continues to be one of biggest topics in digital marketing. Dream data CMO and co-founder Steffen Hildebrandt shares many great tips and philosophies in this interview with Soundarya Jayaraman
How the Pandemic Changed Marketing Channels (Harvard Business Review): We’re now more than three years away from the initial onset of this sickness-19, but some of its impacts are still being felt. HBR lays out some resulting long-term trends, such as the expanded use of social media for brands.
What to Watch
What B2B Marketers Can Learn from the Barbie “Newsjacking” Frenzy
With the new Barbie movie dominating in the box office andeeds Phone Number List you cultural conversations, Robert Rose of the Content Marketing Institute explores the highly relevant topic of “newsjacking,” which he describes as injecting your ideas into breaking news and adding your own spin to it. It can be a valuable technique, he says … if you do it right.
What to Know
According to Insider Intelligence’s forecast, US B2B product sales growth is slow this year, at 3.4 percent. At the same time, ad spending is increasing with a growth rate of 9.3 percent. As competition steepens, Insider Intelligence’s Sara Lebow shares six expert-sourced insights for growing your B2B business in a difficult market.
Differentiate your offerings.
Solve the right problems.
Don't over-index on performance. Branding B2B still matters.
Your client isn't just the executive.
How the Pandemic Changed Marketing Channels (Harvard Business Review): We’re now more than three years away from the initial onset of this sickness-19, but some of its impacts are still being felt. HBR lays out some resulting long-term trends, such as the expanded use of social media for brands.
What to Watch
What B2B Marketers Can Learn from the Barbie “Newsjacking” Frenzy
With the new Barbie movie dominating in the box office andeeds Phone Number List you cultural conversations, Robert Rose of the Content Marketing Institute explores the highly relevant topic of “newsjacking,” which he describes as injecting your ideas into breaking news and adding your own spin to it. It can be a valuable technique, he says … if you do it right.
What to Know
According to Insider Intelligence’s forecast, US B2B product sales growth is slow this year, at 3.4 percent. At the same time, ad spending is increasing with a growth rate of 9.3 percent. As competition steepens, Insider Intelligence’s Sara Lebow shares six expert-sourced insights for growing your B2B business in a difficult market.
Differentiate your offerings.
Solve the right problems.
Don't over-index on performance. Branding B2B still matters.
Your client isn't just the executive.