Post by Deleted on Oct 26, 2023 10:50:12 GMT
Let's say that it is one of the ways in which a company gets noticed on the market and tries to attract and convince its prospects to become customers. Of course, the path to go from lead to customer is long and, unfortunately, the value proposition is only one of the levers. We are still in the communication phase, so let's say it is one of the ways a company has to get noticed and to help customers make a first choice among everything the market offers. But what is the value proposition ? Many say that this is an exhaustive explanation of the product's features. Here at the agency we don't always agree with this statement.
Many times it is right to describe the product but often the value photo editing servies proposition is not a functional issue but an emotional or social one. On this, on the concept of competition and on how often customers have objectives different from those the company thinks, we refer to the theory of jobs to be done . Difference between Unique Selling Proposition and Value Proposition Until about twenty years ago we talked more about USP, Unique Selling Proposition . Why are we talking about Value Proposition today.
What happened to the USP? Let's say that the USP can be considered a piece of the Value Proposition and is mainly a functional issue. It is always a promise, but it is a promise linked mainly to the resolution of a problem while the Value Proposition is a statement which has as its object the customer experience in a broader sense which includes, yes, the product but also the relationship you have with the brand and the satisfaction of higher needs than just purely functional ones. Value proposition canvas How do you write the value proposition.
Many times it is right to describe the product but often the value photo editing servies proposition is not a functional issue but an emotional or social one. On this, on the concept of competition and on how often customers have objectives different from those the company thinks, we refer to the theory of jobs to be done . Difference between Unique Selling Proposition and Value Proposition Until about twenty years ago we talked more about USP, Unique Selling Proposition . Why are we talking about Value Proposition today.
What happened to the USP? Let's say that the USP can be considered a piece of the Value Proposition and is mainly a functional issue. It is always a promise, but it is a promise linked mainly to the resolution of a problem while the Value Proposition is a statement which has as its object the customer experience in a broader sense which includes, yes, the product but also the relationship you have with the brand and the satisfaction of higher needs than just purely functional ones. Value proposition canvas How do you write the value proposition.